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Stuff we've done this month
Project 1 Breakdown
Coke World Cup
- The Challenge
- One flat end frame. No assets. And a very casual request to make it 3D.
- Our Approach
- Kat built a moodboard, planned the sequence and recreated the missing can artwork from reference images.
- Tools
- Photoshop built the assets. Cinema 4D made the can wet and spin. After Effects made everything behave.
- Result
- A single 2D frame became polished 3D Coke World Cup content—built almost entirely from scratch.
Project 2 Breakdown
South AfriCANS
- The Challenge
- Five brands. Five cans. One job: make them impossible to ignore.
- Our Approach
- We asked AI to animate the title, After Effects to control the reveals, and Cinema 4D to make the cans look magnificent.
- Tools
- Seedance did the surprising bit. After Effects did the precise bit. Cinema 4D did the shiny bit.
- Result
- Five bold product reveals, one polished national campaign, and considerably more condensation than strictly necessary.
Monthly Metrics
Mats Monthly Metrics
- Overview
- Mat. Some numbers. A refreshing absence of waffle. What shipped, what's live, and what's actually working.
- This Edition
- 23,000 pieces of content. All of it counted. Some of it even celebrated.
- Why It Matters
- It shows where the effort's paying off. Which beats spreading it thin and hoping.